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Small Business Made Simple Podcast

Dec 4, 2019

Hey there podcast family, welcome to episode 49 of the Small Business Made Simple Podcast.

Thank you for lending me your ears today – I know you have lots of choices, so I sincerely appreciate me being one of them!

If you’re a first time listener, super super welcome, I am so pleased to have you here.  I am your host Jenn Donovan, and, as you’ll learn along the way, I pretty much live, breathe, dream marketing and social media!  I’m all about marketing your life, your business and your marketing simpler.  Because business isn’t always easy, but it should be simple or at least simpler.

One way I help to make your life simpler is by having a group of like-minded business owners all in one stop.  To ask questions, get answers and enjoy the journey of business! If you haven’t joined the Like Minded Business Owners Facebook Group, then hope over there after this episode and join!  Simply search Like Minded Business Owners in Facebook or come to the show notes for the like.  Show notes are at

Thanks for everyone who reached out, send me a message, and pulled me up on the street (yep, seriously!) to tell me that you were going to give “saying yes” or “not saying no” a go in 2020!

I am super proud of you all and cannot wait to see your business and self-explode in 2020 with such a fabulous mindset!

For those wondering what I’m talking about, head back 1 episode and listen in to episode 48 - WHAT HAPPENED WHEN I SAID YES FOR A YEAR

Today I a super guest on – Suz Chadwick of the Connection Exchange.

Suz is awesome, so full of energy and freaking great information around branding and expertise.

But before I get into all that, let’s do the discovery of the week.


Did you know that in October just this year, Instagram or Facebook launched a new app called Threads for Instagram - a new camera-first messaging app that helps you stay connected to your close friends?

Threads is a standalone app designed with privacy, speed, and your close connections in mind. You can share photos, videos, messages, Stories, and more with your Instagram close friends list. You are in control of who can reach you on Threads, and you can customize the experience around the people who matter most.

If you’re the type of person who seems to like getting DMs on Instagram but before you get the read them you get very distracted by the actual feed or stories on Instagram – then this might be just for you!

It’s the only real benefit I see – no distractions.  You can message your friends and family in a thread via Instagram – it works pretty much like Messenger to be honest.

Which, from a sceptic marketing point of view makes me wonder what messenger is going to look like in the future.  Because why would you have something just like messenger if messenger was going to be around forever in its current format ….

Anyway, if Insta is your place to hang out with business friends or friends and family – then Treads just might be for you!

You can find threads by searching in your app store for it – search Threads from Instagram.

As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am.  I just love them and from the response of my listeners, you guys, you are loving them too!

Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so.  Email me at or tag me @smallbusinessmadesimple.  I really love to know what tools you use to help make your life simpler!


My guest today is Suz Chadwick, a business brand builder to savvy women in business.

Suz has the Connection Exchange and her own podcast called Brand Builders Lab Podcast.

Suz is all about playing big and branding bold.  It’s pretty much the reason why I got her on the podcast today.  Not only to talk to us about branding and branding bold but also to inspire us to play bigger.

I know this is a real 2020 goal for me.  Play bigger.  It kind of works with my not saying no philosophy!

So, let’s just dive into today’s episode with Suz.


Elements to Branding Suz talks about

  • Brand purpose – vision, mission and values
  • Visual brand – logo and colours
  • Brand voice – tone and language
  • Personal brand – what do you want to be known for
  • Brand/customer experience
  • Brand positioning – Kmart or Chanel
  • Brand loyalty
  • Brand Awareness

Get in touch with Suz

Website –

Book website -

Instagram -

Facebook -

So, did you enjoy that?

Isn’t Suz’s enthusiasm just infectious!


I hope you loved this interview as much as I did making it.

But that’s it for episode 49.

I’ll be back next Thursday with some more marketing know-how and another discovery of course. 

If you’re enjoying this podcast, don’t forget to subscribe so you never miss an episode and share this with a friend.  And maybe leave me a rating and a review wherever you listen in.  Those things are like gold for podcasters like me!  PS – you can leave more than one rating and review – just saying!

That maybe it for today but I’d love to connect with you all on social – so let’s get social on social – I’m on all the platforms, so let’s do that!

…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!