May 8, 2019
Why hello and welcome. Welcome to Episode 19 of the Small Business Made Simple Podcast.
One of the worst things with having an episodic show like this Podcast is that I know it’s week 19 of 2019 – WEEK 19! It’s flying Brain!
So last week, we spoke about what marketing is – if you missed that – head back to Episode 18 and have a listen.
So, this week I thought we might see if you think like a marketer? Because if we know that marketing is everything and understand we’re in the business of marketing (yep, you are!), then is that how you approach business, is that how you think?
But before we get into that, let’s do this week’s discovery.
THIS WEEK’S DISCOVERY!
This week’s discovery is a bit vain. I’ll admit it straight up.
But if you’re not a big video fan, aka being in videos yourself, then this might help.
You see I have a tonne of video I need to do. For instance, my goal is to make all these little discoveries into videos and put them on my YouTube channel – which I have just started, heads up!
Part of it is making time, the other part comes from “mmm, today I can’t be bothered doing my makeup and hair and, and, and – excuses, total excuses – don’t worry I get that.
So, this little app I’ve found has filters in it for video. It’s called Snow and you’ll find it in your app store.
Like I said, it’s vain but what it does is simply puts a filter over your face – to make you look like you have makeup on when you don’t and therefore you can’t use that weak, horrible excuse anymore – you just have to do the videos!
Of course, there’s loads of filters and it can do photos as well as videos as well as putting music over videos and probably 1000 other things I haven’t experimented with before.
But for more, it’s making my life simpler (which is the aim of the podcast) because it’s taking away my excuses not to do video.
Plus, I’m having fun experimenting! Hope you do too!
As always, just a little disclaimer, my discoveries are just that and I am in no way affiliated with any of them but promise to tell you if I ever am. I just love them and from the response of my listeners, you guys, you are loving them too!
Hey and if you have a little discovery, or something you use in your business that you’d like to share, please do so. Email me at firstname.lastname@example.org or tag me @smallbusinessmadesimple. I really love to know what tools you use to help make your life simpler!
DO YOU THINK LIKE A MARKETER?
There’s a clear distinction between a small business owner who has a marketers-mindset and one that does not.
So, let’s take the test.
If you can grab a piece of paper, do that or scribble answers in your phone notes or if you’re out and about (or in the bath!) just remember your choices!
Choose a or b
Ok A or B
Again, A OR B
A or B
Ok, Question 4
Did you choose A or B – ok last one
Ok, so now did you get all A’s or all B’s or a mixture?
If you naturally choose option B then you are thinking like a marketer, if however, you recognise that you are practising a lot of option A strategies, you may want to reconsider your approach.
Until you begin to think like a MARKETER, your progress in business is likely to be slow, and the number of clients you create will be low, no matter how good your product or service.
This was a little quiz I did many years ago. I’ve adapted it for you guys here, but it was one of those learning turning points for me when I started out in business, so I wanted to share it with you too hear today.
To think more like a marketer and make marketing a priority in your business means you just need to change your mindset just a wee bit.
Here’s some tips on how to become a better marketer.
Do what you do the best and outsource the rest!
Is a loyalty program appropriate for your business? Or do you need more nurture strategies, keeping top of mind until they are ready to buy again?
Let’s continue this conversation in my Facebook Group – Like Minded Business Owners. I’d love to hear your thoughts.
But that’s all for Episode 19 of the Small Business Made Simple Podcast.
I’ll be back next Thursday with some more marketing know-how and another discovery of course.
If you’re liking the podcast – please head over to where you listen and leave a rating and even a review – those things are GOLD for podcasters like me! I’ll be eternally grateful, and it helps others find this podcast and enjoy the free training, tips and tricks too. It could be the best gift you give them!
Feel free to leave me a DM on Instagram with any comments or ideas (including fab discoveries)! The DMs seriously make my day!
Catch you next week,
…….. and remember small business peeps, as my opening song says, there’s no point in dreaming small!