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Small Business Made Simple Podcast

Apr 28, 2021

Did you know that Mums make up 6.2 million people in Australia?  Did you know that they control over 132 billion dollars of spending?  And the invisible mums (over 40) are often in charge of 3 generations of spending?  The power of marketing to Mums is enormous and this week it’s such a great discussion with Katrina...


Apr 21, 2021

Your business SECRET WEAPON for content creation, selling more, being more profitable and for making business life simpler – what is it?  Your INSIGHTS and ANALYTICS.  So, do you look at them? Do you use them strategically to help make decisions around your business?  This week’s podcast is all about using...


Apr 14, 2021

Competition is not a DIRTY WORD – in fact, competition is very healthy.  But what if your competitors are winning more business than you and yet you are SO much better than them?  How do you win that business back?  Competitor Analysis perhaps – or maybe you just need to get better at marketing what it is that you...


Apr 7, 2021

Audience types – do you strategically make content for the different audience types we all have?  If not, you should because you are leaving money on the table and loosing paying customers at both ends of the scale!  Today we chat about the different audience types, and how to strategically serve them all to help them...